U.M.B.R.E. (United Marketing for Business and Regional Experience) is a business network led by five young Umbrian women entrepreneurs, each from different industrial sectors but with one thing in common: they all own a hotel in Umbria.

Each of the six structures, spread across all of Umbria’s geographical areas, will host an experential training inspired by the key ”Made in Italy” themes: food and wine, management, innovation and fashion, enhancing the region’s treasures through cultural tours and food tastings, in-depth analyses and company visits, workshops and lessons hosted by professional lecturers.


The Experience comes with exlusive accomodation, where the surrounding environment, comfort and pleasure blend in perfect harmony with the territory’s nature and history.

book your excellence week in Umbria

made in… Umbria

Country House Il Castellaro


  • Cooking Class
  • Visit Perugia and Surroundings
  • Golf Experience
  • Chocolate and Coffee Experience
  • …more

Discover a different kind of break in Umbria. Life, food, emotions and work from a new perspective.
The sweet essence of a break in the green heart of Italy. Experience the taste of excellence. The
Umbrian experience. An excellent break!

food & nature

Isola Verde Resort


  • Visits to Local Museums
  • Cooking Class
  • Guided Tour to the Truffle Museum
  • Tour of the Trasimeno Lake
  • …more

An authentic, educational and unique week between the most accomplished Umbrian entrepreneurs in the food and beverage industries, to learn their strategies and production methods. Umbrian wine, olive oil, truffles and chocolate will plunge you into an amazing experience of the green heart of Italy, through cooking classes and workshops, following a programme that leaves plenty of room to discover the beautiful landscapes of Umbria.

fashion & creativity

Park Hotel Ai Cappuccini


  • Discovering Gubbio
  • Gypsum or Ceramic Lesson
  • Visit to a functional cement plant
  • Cashmere Experience
  • …more

Detailed look into the fashion supply chain, with particular attention to the journey from idea to shelf, so as to understand how a creation comes to be and how new collections are developed; you will be able to compare the stylist’s act of creation to that of an artistic genius producing a modern and refined interpretation of ceramic material and cement, as you witness their creative process from start to finish.

food & nature

PoggioValle – Tenuta Italiana


  • Guided city tour to Città della Pieve and Perugino
  • Visit to Scarzuola
  • Tour of the Olive Oil Museum
  • Trasimeno Lake tour by bike
  • …more

A tour to discover the gastronomic specialties of our region in their journey from the earth to our table, with particular attention to seasonal products and treasures of worldwide renown such as the Urbani Tartufi (truffles) – all in the splendid setting of the Poggiovalle estate, a beautiful corner of untarnished nature.

wine & art

Roccafiore Spa & Resort


  • Perception, creativity and art Laboratories
  • Visit to the exhibition “Scrigni d’Autore”
  • Urban trekking around Todi
  • Visit and wine tasting in the sculpture winery
  • …more

Umbria, land of wine and art, a winning and charming combination. Roccafiore proposes a journey of artistic discovery in the resort’s winery and various artist-run wineries, with a special break to visit the artworks of the great Umbrian painter, Alberto Burri. And for wine lovers (and everyone else) there will be wine tastings and guided tours of the native wine production.

innovation & heritage

San Pietro Sopra le Acque Resort


  • Roman tomb site and Etruscan caves tour
  • Visit to Archimede Solar Energy
  • Biomass power plant visit
  • Tour to the Monti Martani and archeological sites
  • …more

A wonderful historical building that remains alive and so becomes immortal. The origins of this resort have been lost over the centuries. Every stone speaks of times gone by, of flavors and fragrances that reveal a more rare and authentic Umbria. Immersed in an area rich in enchanting places to be visited (Todi, Assisi, Spello), the San Pietro Resort Hotel is an open window to the past, a fresco of an ancient world which has survived until our day. Safeguarding its preciousness and its charm and remaining suspended between past and present, the resort is an oasis dedicated to the art of hospitality.


innovation and heritage

by San Pietro Sopra le Acque Resort

the experience includes



Explore the world of Umbrian manufacturing and craft. Access and engage with the most forward thinking entrepreneurs in Umbria


Creative workshops in our dynamic network. Inspiring lectures by international professors


Discover the region through authentic food, wine, art and cultural experiences in the heart of the country. Customized tour of the territory’s finest treasures







A tourism network led by a team of five young women entrepreneurs from Umbria with different business backgrounds, who offer their know-how and tourist accomodation facilities for business management courses connected to the Made in Italy approach

in cooperation with

Participants of the Umbre excellence week will receive an UMBRE- UNISTRAPG certificate of partecipation



Connect with U.M.B.R.E.